Falfurrias Capital Partners, a Charlotte-based private equity firm, has made an investment in Said Differently, a global marketing agency.

Founded in 2020, Said Differently focuses on assembling teams of specialists sourced to meet and exceed the specific goals of clients. This is the first investment by Falfurrias in support of its “Future of Work” thesis, which aims to identify and grow companies poised to capitalize on changes taking place in how work gets done. As part of the investment, Falfurrias’ Alexander Jutkowitz will join Said Differently as executive chairmen.

“We began looking at opportunities around the ‘Future of Work’ in April 2020, shortly after Covid began disrupting so many businesses,” says Falfurrias partner Geordie Pierson. “There’s a lot of innovation out there, especially among B2B service providers, and we found Said Differently to be one of the most successful in completely transforming the delivery of world-class capabilities. We see a lot of potential to build off what they’ve accomplished, and we’re thrilled to have Brian and Rachel at the forefront of our efforts in this area.”

Alston & Bird served as Said Differently’s legal counsel, and K&L Gates served as legal advisors to Falfurrias Capital Partners on the transaction.