Everstone Capital, a Singapore-headquartered private equity arm of Everstone Group, and Recognize, a technology investment platform, have made a strategic investment in MediaMint, a digital advertising operations service provider.

MediaMint, with 2,000 employees across offices in San Francisco, New York, Hyderabad and Krakow, delivers operational digital marketing support, including ad operations, creative services and customer services to over 100 global customers. As more businesses enter the digital advertising space, MediaMint is aims to help improve advertising performance and reduce the operational cost of setting up digital ad platforms, running ad operations, and iterating on ad creatives.

“We look forward to working with the exceptional team at MediaMint to build on their strong base and assist in their next phase of growth, which will include significant global expansion as well as enhancing service line capabilities,” says Avnish Mehra, vice chairman, private equity at Everstone Capital.

DC Advisory has acted as financial advisor for MediaMint on the transaction.