Escalade Inc. (NASDAQ: ESCA), a provider of sporting goods and indoor/outdoor recreation equipment, has acquired the assets of Brunswick Billiards from Life Fitness LLC, a portfolio KPS Capital Partners LP.
The deal will allow Escalade to expand its product offering and complementary offerings with the billiards and indoor recreation markets. Going forward, Brunswick will continue to operate out of Bristol, Wisconsin and led by general manager, John Kazik and his management team.
“The addition of the iconic Brunswick Billiards brand to Escalade’s portfolio elevates our market leadership,” added Escalade CEO, Walt Glazer. “The talented teams from Brunswick Billiards, Escalade, and Life Fitness worked very well together bringing this transaction to a close. We now look forward to providing our dealers and consumers with great quality and value across our broad offering of game tables and accessories.”
Baird served as exclusive financial advisor to Life Fitness on the transaction.