EQT, a global investment organization based in Stockholm, Sweden, through its EQT Growth fund, has bought GotPhoto Company.

Founded in 2012 and headquartered in Berlin, Germany, GotPhoto (and its German brand, Fotograf.de) aims to help photographers by digitizing parts of their workflow, including photo management, photo editing, marketing automation, payment and order fulfillment. The company has over 4,000 customers, primarily SMBs and “solopreneur” photographers, across the U.S., U.K. and DACH (Deutschland, Austria, Confœderatio Helvetica).

“Partnering with EQT Growth marks the beginning of an exciting new chapter for GotPhoto,” states Benedikt Greifenhofer, CEO of GotPhoto. “It will enable us to accelerate our mission of driving the digitization of the people photography market and allowing photographers to do what they do best: taking photos. We look forward to leveraging EQT’s digital expertise and sector experience, combined with their local presence across Europe, the U.S., and Asia and their broad network of industrial advisors, to successfully take this next step on our journey.”

BCG, PwC, Willkie, Awelin, Netlight, and Aon served as advisors to EQT Growth. Stout, KPMG, and Springer Kuss served as advisors to GotPhoto.