Love Wellness, a women-first wellness company focused on total body care and backed by Encore Consumer Capital, has appointed Maria Dempsey as chief executive officer.

As CEO, Dempsey aims to build upon the company’s foundation in women’s wellness to deliver innovation in personal care. Dempsey began her beauty industry career in 1987 at L’Oréal where she worked on the Lancome business in marketing for 12 years, before becoming vice president of marketing, facial skincare, sun, body, and fragrances. From 1999 to 2003, she was vice president of marketing for John Frieda Hair Care and worked to double the business through innovation and retail partnerships. From 2008 to 2017, Dempsey held several senior and executive-level management positions at Clarins, most recently serving as executive vice president of marketing for the Americas, U.K., and travel retail. Prior to joining Clarins, Dempsey was president and board chair of HM Mane Solutions, her own startup business venture that launched the EasyStraight brand of at-home hair care products.