Edited, a provider of retail market intelligence, has completed its acquisition of DynamicAction, an internal retail analytics company. Edited and DynamicAction combine global market data alongside data from the supply chain ecosystem for rapid insights.
“Retail has experienced 10 years of e-commerce growth in the span of a year. It is the key channel for success,” said Geoff Watts, CEO and co-founder of Edited. “Our acquisition of DynamicAction marks a significant milestone in our mission to transform the future of e-commerce. Together we can leverage AI across all parts of a business, unlocking never before seen retail automation. This brings us one step closer to the industry’s objective of high-speed retailing.”
“Data-driven decision making has always been our goal for retailers, and we’ve taken a big step forward to insight-driven action,” said John Squire, CEO and co-founder of DynamicAction. “With the backing of great investors and customers, we have focused hard to find faster, smarter ways to empower merchants, marketers and brand operating teams. Now, as part of Edited, we’re thrilled to join Geoff and his team to deliver a market leading platform of deeply connected data, insight and actions that leading retailers and brands will adopt to thrive and succeed.”