Demand Science, a provider of a global buyer intelligence platform to software, technology and B2B services companies, has acquired two companies: Internal Results, a demand generation platform with a global customer base, and Leadiro, a B2B sales enablement, sales intelligence and data enrichment platform.
“We are proud to welcome Internal Results and Leadiro into the Demand Science family,” said CEO Pete Cannone. “These acquisitions accelerate our expansion across key global markets while also augmenting our Global Buyer Intelligence Platform with enhanced B2B data assets and solutions at scale to serve our clients’ growing needs for sales enablement and predictive prospect insights. Immediately accretive to our business, this is the perfect strategic move for us – we are highly profitable, aggressively penetrating new customer markets, gaining market share rapidly and innovating marketing and sales technologies daily.”
“We solve the buyer intelligence information gap for sales and marketing professionals who are seeking more accurate data, consolidated intent sources for ROI transparency and cost-efficiency, and predictive and actionable signals for identifying in-market buyers,” said Ian Cullen, founder of Leadiro. “The market continues to show increasing demand for the solutions we offer, and we are thrilled to be part of Demand Science.”
“We see tremendous opportunities for all of Internal Results’ and Leadiro’s clients,” added Chris Whife, founder of Internal Results. “Demand Science brings resources and scale to support and accelerate our growth, including the depth of experience of the leadership team, continued investment in technology, its financial resources, and global capabilities.”
Demand Science will be adding the companies’ founders to its executive team. Cullen will be president of Leadiro and chief product officer of Demand Science, and Whife will become president of Internal Results and Demand Science International.
BDO and Goodwin Procter LLP supported Demand Science as financial and legal advisors, while JPMorgan provided expanded credit facilities used to partially finance the acquisitions.