Crestview Partners, a New York-based private equity firm, has made a strategic investment in the Gersh Agency, a talent agency.

Founded in 1949 by Phil Gersh, the Gersh Agency employs approximately 300 people today, with 125 agents across nine full-service departments and offices in Beverly Hills and New York. The agency focuses on client representation while also investing in building a suite of capabilities. The investment from Crestview aims to help drive Gersh’s domestic and international growth strategy by expanding firm resources to support its staff and client base. The Gersh partnership group will maintain control with a majority interest and the firm will continue to operate normally.

Gersh was advised by Houlihan Lokey and Sidley Austin LLP. Crestview was advised by Davis Polk & Wardwell LLP. Financing was provided by MUFG.