OneMagnify, a marketing and data-driven services company and backed by Crestview Partners, has bought Splash Analytics, an analytics and predictive modeling company based in Louisville, Ky.

Founded in 2012, Splash offers marketing and data analytics services to clients across a variety of industries. Its services, which include predictive modeling, data aggregation and analysis, data visualization and risk analytics, provide insights to its clients. The deal looks to improve OneMagnify’s existing capabilities, diversify its commercial relationships and drive its growth potential in the data science and analytics industry.

“Merging Splash’s team with OneMagnify’s expands the combined offerings for current and future clients, with even more capabilities and expertise across more industries,” says Kevin Foley, CEO of Splash Analytics.