OneMagnify, a marketing and data-focused services provider and backed by Crestview Partners, has bought RXA, a data analytics and artificial intelligence company.

Founded in 2016 and based in Ann Arbor, Mich., RXA offers business data analytics and AI services, using machine learning, algorithms and AI to help its clients with decisions. RXA’s technology and team look to use OneMagnify’s analytics and insights capabilities to drive its growth and expand its market opportunity. The integration of OneMagnify and RXA’s combined capabilities aims to improve existing service offerings, drive innovation and provide value to clients. RXA employees, including the leadership team, will join OneMagnify’s existing teams.

“The combination of our marketing and data-driven solutions with RXA’s AI technology and talent will help to accelerate our growth and allow us to deliver an expanded suite of data science services to our clients,” comments Mark Petroff, CEO of OneMagnify.