Crestline Investors Inc., a credit-focused institutional alternative asset manager, has made a significant ownership investment in BMedia Group, a Puerto Rican-based media company and an out-of-home property operator. BMedia’s existing institutional investor, Seaport Capital, has also invested alongside Crestline.
BMedia, headquartered in San Juan, Puerto Rico, was co-founded in 2009 by current CEO Juan Casillas and has expanded its network to over 300 billboards, nearly half of which are digital. The company offers standard and large bulletins in digital and static formats combined with advertising services to multinational and local brands.
“With Crestline and Seaport’s backing, as well as the awesome team we have at bMedia, the company is well-positioned to take upon new and exciting growth initiatives that will continue to deliver upon our vision of helping brands connect with their customers and reach them effectively,” comments Casillas.
Lazard represented BMedia during the transaction process.