Crest Rock Partners, a private equity firm, has invested in Pitcher, a sales enablement platform for enterprise companies.

The investment will allow Pitcher to accelerate product innovation and extend its lead on the competition.

“We are excited to share the next stage of our journey with the Crest Rock team, who brings a deep understanding of enterprise software and a wealth of operational experience to Pitcher,” said Mert Yentur, CEO of Pitcher. “Together with Crest Rock, we look forward to redefining what is possible in AI and data-driven sales enablement solutions and executing our growth strategy as the global leader in modern sales enablement.”