Comvest Partners, an operationally-focused private investment firm, has made a strategic investment in Gen3 Marketing LLC, a multinational
digital marketing services firm.

“We are excited to partner with Gen3 and support an impressive team of pioneers in digital affiliate marketing,” said Maneesh Chawla, Senior Partner at Comvest Partners. “With consumers spending more time online, digital strategies represent a steadily growing share of advertisers’ overall marketing spend. Affiliate marketing has become an increasingly popular and important channel allowing advertisers to cost-effectively convert sales through targeted content. We look forward to supporting Gen3 in accelerating the strong growth of the business.”customers.”

“We believe Gen3 is a very well-positioned leader in a market with favorable industry trends,” said Gen3 co-CEO Andy Cantos. “Comvest, with its collaborative, team-based approach and long track record of success scaling founder-led business services companies like ours, is the perfect partner to help us maximize this exciting next phase of growth.”

“We are thrilled to have the support and resources of Comvest in helping us further invest in our company, capabilities and team, and generate meaningful results for our clients in the rapidly expanding digital marketing landscape,” said Gen3 co-CEO Mike Tabasso.

Lincoln International acted as financial advisor to Gen3 in connection with the transaction. Duff & Phelps, a Kroll business, served as financial advisor and Akerman LLP served as legal advisor to Comvest. Financing for the transaction was provided by Stellus Capital Management and Pennant Park Investment Advisers LLC.