Clarke Capital Partners, a private investment firm partnering with management teams, has partnered with Sitel Group, a global provider of customer experience products and services to drive growth of Clearlink as a tech-enabled omnichannel platform.

As part of the deal, Clarke has purchased a significant interest in Clearlink and will assume management of the firm. Clarke Capital and Sitel Group will continue building and scaling consumer retail businesses including, PetIQ, Inc., and

“Partnering with Clarke Capital enables Sitel Group to focus on the core of what we do -supporting our customers and partners by providing the highest quality of customer experience management and delivery in the industry,” said Laurent Uberti, President, CEO & co-founder of Sitel Group. “This partnership will see Sitel Group continue to support its 160,000 employees across the globe with offices in 40 countries, serving 700+ clients in over 50 languages.”