Cincy Brands, a consumer products company, has acquired Vitabox, an online seller of over 70,000 everyday essential products.

Vitabox sources thousands of products and leverages technology to sell at the lowest possible price.

“Cincy Brands and Vitabox share the same mission: to serve consumers by providing high quality, sustainable products and the best possible purchasing experience. Vitabox has had tremendous growth over the last several years due to its value proposition, world-class operations, direct to consumer expertise and fulfillment capabilities. We are excited to continue investing in Vitabox while leveraging their technology and operational capabilities to accelerate the growth of our new brands,” said Andy Cipra, CEO of Cincy Brands.