Charter Communications Inc. has invested in media measurement and analytics company Comscore Inc., together with Qurate Retail and Cerberus Capital Management L.P.
“The time has finally come for Comscore, with its industry-leading impression-based data sets, to be able to offer advertisers, agencies and inventory owners the kind of granular measurement, attribution and reporting they will need to compete in our high-tech world. As people continue to consume content in different ways and on multiple platforms, our investment in Comscore will further enhance the television industry and Spectrum Reach’s ability to provide marketers and advertisers with effective and measurable data-driven solutions,” says Spectrum Reach president and Charter executive vice president David Kline.
Goldman Sachs & Co. LLC and Evercore are serving as financial advisors and Vinson & Elkins LLP is serving as legal counsel to Comscore. Kirkland & Ellis LLP is serving as legal counsel to Charter, Baker Botts LLP is serving as legal counsel to Qurate, and Davis Polk & Wardwell LLP is legal counsel to Cerberus.