TradePending, a sales enablement and consumer experience software platform for car dealerships and backed by Capstreet, has acquired Fixed Ops Digital, a marketing and technology company supporting automotive dealerships’ fixed operations departments.

Founded in 2018, the company is headquartered in Greenwood Village, Colo. Fixed Ops and its website service experience platform Spark work with auto dealerships to create a better online experience for their service customers. Fixed Ops implements digital marketing services for more than 800 franchise dealerships throughout the U.S. and Canada and uses data intelligence to help drive more fixed operations revenue.

“We believe the addition of Fixed Ops will strengthen TradePending’s position in automotive services and provide us with substantial differentiation in the market, including new cross-selling opportunities,” states Brice Englert, CEO of TradePending.