Brand Velocity Group, an investment firm focused on acquiring and transforming businesses, has added Katy Obr as a senior associate and Eric Schoenbach as an associate.

Obr previously worked in the mergers and acquisitions group at Credit Suisse, where she advised on high-profile transactions across all sectors. Prior to her time in investment banking, Obr spent eight years in film and television production in London.

Schoenbach has joined BVG as an associate. Previously, Schoenbach was an investment professional at Alpaca, an investment firm, where he sourced multiple transactions, assisted with fundraising and contributed to portfolio company oversight. Prior to Alpaca, Schoenbach an investment professional for Company Ventures as well as an investment banker in Lazard‘s mergers and acquisitions group.