Brand Velocity Partners, a diversified investment platform, has rebranded to Brand Velocity Group and has launched its fashion and apparel industry vertical, BVG Fashion & Apparel. The new vertical was launched in partnership with industry expert, Gary Wassner.
BVG Fashion & Apparel will make the most of the firm’s operational expertise, marketing and brand building by providing investment and support to enhance growth of leading fashion labels. The firm has strategic partnerships wit special brand marketing agencies to develop and execute marketing plans across its investments.
“Many traditional private equity firms fail to realize that the value in fashion and apparel brands derives not just from financial metrics, but also the creativity and passion of their teams,” stated Wassner. “BVG’s unique focus on human capital in addition to brand development is what will set us apart from other industry players and I’m looking forward to the work we will do together.”
“What makes BVG great is the power of our network and our deep connectivity across all areas of popular culture,” said Drew Sheinman, founding partner of BVG. “Gary brings unrivaled access to the fashion industry’s established and emerging players, which fits perfectly into our model and will be invaluable as we look to pursue opportunities at the intersection of entertainment and fashion.”