Brand Velocity Group, a private equity firm, has appointed Eric Grib as a principal with the firm. Grib brings 15 years of private equity, corporate M&A, and investment banking experience within the consumer, media, technology, sports, and entertainment sectors.

Grib joins the firm following his tie at Acamar Partners, a consumer and retail-focused investment group, where he served as a principal and led the firm’s investment in CarLotz. Grib additionally has held positions across private equity investment firms including holding the position of senior director of M&A with InterActiveCorp.

“BVG’s strategy of driving the growth of its portfolio companies through deep in-house marketing resources, connectivity to sports and entertainment, and focus on human capital very much aligns with my core strengths and philosophy,” said Grib. “I’m excited to be a part of a team that approaches private equity investing in truly creative and thoughtful ways.”

“Eric’s experience across our sectors of focus will be invaluable as we build out the BVG platform further and reach our full potential,” said Steve Lebowitz, founding and managing partner at BVG. “We are thrilled to have him on board and are confident that he will deliver outstanding results for our portfolio companies and stakeholders.”