Bloomberg L.P. has purchased consumer data analytics company Second Measure. The acquisition strengthens Bloomberg’s offerings on company information and market data.
Second Measure helps businesses gain insight into their performance and consumer behavior with data analytics services. “Our clients are increasingly incorporating non-traditional data in their investment and business strategy decisions. We’re committed to helping them extract high-value insights from those datasets faster, through innovative technologies and sophisticated models like those developed by Second Measure,” says Bloomberg chief technology officer Shawn Edwards.
Financial news and analysis company Bloomberg uses technology to provide business insight to customers.