Aqua-Leisure Recreation LLC, an aquatic consumer products provider, has acquired Florida-based Inyo Pool Products LLC, a D2C brand of swimming pool supply, repair, and maintenance products.
Inyo offers a “How To” content and consumer engagement platform through its Youtube channel with over 21 million annual reviews and serves its customer base of over 100,000 pool owners each year. The deal is intended to advance Aqua-Leisure’s aquatic recreational brand to deliver a line of pool maintenance and repair products which includes INYO’s Pureline product line. Aqua-Leisure’s purchase of Inyo represents its second add-on since the firm was acquired by Blackford Capital in 2021.
“It has been a wonderful adventure to work alongside my brother Patrick and best friend for the past 15 years, building Inyo into the preferred brand for do-it-yourself swimming pool repair and maintenance,” said John Paroline, president and general manager for Inyo Pool. “As part of the Aqua-Leisure portfolio of brands I know we will continue to grow, reaching new customers through new channels while capitalizing on sourcing and distribution synergies that will allow us to continue providing our users with the knowledge, products and empowerment they need to get the most out of their swimming pools.”
Orchard MB served as exclusive financial advisor and Burr & Forman served as legal advisor to INYO. Varnum LLP served as legal advisor and Grant Thornton served as the financial and tax advisor to Blackford. Key Bank provided debt financing and Muzinich & Co. and Capital Dynamics provided debt and equity financing in support of the transaction.