Bain Capital has agreed to acquire a 40 percent minority stake in Berlin Brands Group, a global e-commerce company based in Berlin, from Ardian, a private investment house. Peter Chaljawski, the founder, CEO and majority shareholder, will continue to manage the company as the majority shareholder.
Berlin Brands Group is a global e-commerce company and a pioneer in direct brand marketing to end consumers.
Chaljawski said, “As a pioneer in the direct-to-consumer business, we create, develop, buy and scale brands worldwide. With the support of Ardian, we have expanded our position worldwide as a trendsetting and agile multi-brand company. Our formula for success is to optimally combine in-depth knowledge in e-commerce with innovative brand building in order to offer our customers vibrant and attractive product worlds at an excellent price-performance ratio. Ardian has not only supported us with financial resources but has played an important role as an entrepreneurial partner and with its network in our successful internationalization, the creation of our own logistics and the development of an M&A strategy.”
Marc Abadir, managing director within the Ardian expansion team in Germany, added, “BBG’s management and employees have an outstanding instinct for the trends of the future in the consumer sector and build them at an early stage with brands and products that convince consumers and testers alike. As a platform for well-known e-commerce brands, BBG has also clearly demonstrated its ability to acquire and integrate new brands. As a result, the company was able to increase its sales approximately fivefold during the period of our commitment. We are proud to have accompanied BBG on this path and have enjoyed the very strong partnership with Peter Chaljawski and his team.”