AutoVitals has bought loyalty marketing software provider BayIQ. The acquisition is AutoVitals’ first since receiving investment from Tritium Partners in 2019.

BayIQ serves the independent tire and automotive repair industry. “BayIQ’s motorist engagement offering is having a material impact on customer retention and upselling rates for tire and automotive shops. The addition of a best-in-class customer loyalty platform to our Shop Success Solution will produce even better financial results for our respective clients and for the industry.” says AutoVitals CEO Jon Belmonte.

AutoVitals is a Software-as-a-Service company serving automotive repair and maintenance shops.