Atwater Capital, a private equity firm, has made strategic alliances with KKR and Goldman Sachs Petershill. As part of the alliances, Goldman Sachs Petershill and KKR have made anchor commitments to Atwater’s inaugural fund.

Founded in 2017 by Vania Schlogel, Atwater invests in the media and entertainment sectors. The commitments will support the launch of Atwater Capital Fund I LP, a closed-ended fund focused on investing in emerging sector trends and connecting high-profile LPs with forward-looking management teams across North America, Europe and Asia. The investments take total capital commitments to the fund to over $100 million.

“It is a hugely exciting time to be investing in media and entertainment, an asset class which is acyclical and buoyed by both digitization and significant growth in global demand,” comments Schlogel.

“We have a history of partnering with successful private equity firms globally and are excited to welcome Atwater as a natural addition to the Goldman Sachs Petershill family,” adds Christian von Schimmelmann, co-head of Goldman Sachs Petershill. “We look forward to providing strategic support as Atwater builds upon its history of investing in groundbreaking people and the companies they operate.

Atwater was advised by Mayer Brown.