Amsive, a data-centric marketing agency and portfolio company of H.I.G. Capital, has acquired Genesis Direct, a direct response agency.

Genesis is a data-driven marketing agency that focuses on lead generation and conversion in the healthcare industry. Genesis Direct focuses on customer acquisition for the healthcare market. Amsive operates as a full-service agency that shapes strategy, identifies audiences, develops impactful messaging, and executes communications while measuring and analyzing results.

Brad Moore, CEO of Amsive, said, “We continue to strengthen our ability to drive client acquisition, engagement and retention by connecting data, insights and expertise in unique ways. Genesis Direct aligns perfectly with our strategy, culture and growing leadership position in the healthcare market by further evolving our suite of tailored solutions.”