Alpine Investors, a private equity firm committed to building software and services companies, has acquired Aspira, a software provider for the outdoor recreation industry, from Vista Equity Partners. Aspira’s suite of software manages various aspects of outdoor recreation access, including reservation, registration, licensing, and day use entry for public agencies and private entities.
Fraser Cameron will join Aspira as CEO. Further expanding the Aspira management team, Marlena Slowik and Graham Ballbach will assist in leading the company during its next phase. Former CEO Mark Trivette and former president Seth Rosenberg will maintain leadership roles within the company.
“We are thrilled to welcome such a culturally-aligned and experienced leader in Fraser Cameron to the Aspira team,” said Trivette.
“The Alpine team brings a wealth of knowledge and resources that will serve Aspira’s customers and team members exceptionally well throughout this next chapter of growth,” added Rosenberg.
“I am excited to work alongside the talented Aspira team to build upon the great work Mark and Seth have done in leading the business. Our first objective is to listen to our team and customers as we implement growth initiatives throughout all lines of business—including significant investments in technology, marketing, and customer support,” said Cameron.
“We’ve seen a surge of Americans seeking to explore the outdoors, especially over the past 12–18 months, and believe such growth will continue. Aspira has certainly benefitted from these market tailwinds, and we are delighted to partner with this dynamic Company—a true leader in an industry that brings so much joy to people by leveraging technology to connect them with nature,” said Billy Maguy, partner at Alpine. “We are committed to investing not just in the growth of the business, but also in the hardworking people who make it thrive.”
LionTree Advisors acted as exclusive financial advisor to Vista in the transaction, and Kirkland & Ellis LLP served as its legal counsel. Wilson Sonsini Goodrich & Rosati served as legal counsel to Alpine.