1-800-FLOWERS.com, Inc. (NASDAQ: FLWS) has aquired Vital Choice, a provider of wild-cuaght seafood and sustainably farmed shellfish, pastured proteins, organic foods and marine-source nutritional supplements.
The investment will expand Flowers’ product offering across the “better for you” food category. The company adds over 400 new offerings to its product line including fish and other healthy protein options.
“’Better for you’ products are contributing to the strong momentum we’ve been seeing in our gourmet foods business over the past year, and Vital Choice is a natural fit with our existing brands to help drive continued growth in this category,” said Steve Lightman, group president at1-800-FLOWERS.com. “There is growing consumer interest in food that is healthy, natural, and convenient, with newer, younger customers especially drawn to these products. We look forward to offering our customers even more healthy eating options and driving strong top and bottom-line performance for Vital Choice by leveraging our best-in-class e-commerce platform.”
Lakeside Partners, a boutique investment bank specializing in M&A advisory services with offices in Seattle and Minneapolis, acted as the exclusive financial advisor to Vital Choice.