Digital marketing

Advantage Solutions, Bain Capital and GTCR also made similar deals, as consumer digital marketing agencies remain attractive M&A targets.

Ellie Mae, looking to expand the analytical capabilities of its customer-relationship management technology, is purchasing Velocify for $128 million in cash.

Other digital marketing deals have come from Advantage Solutions, Bain Capital and Trans World.

Advantage Solutions, Bain Capital and Trans World also bought digital marketing firms.

In one recent deal, Advantage Solutions bought Brand Connections. Other acquisitions have come from Bain Capital, Trans World and Xaxis.

The acquisition follows Amazon's purchase of game streaming site Twitch.

The move follows Wal-Mart’s acquisition of Jet.com, in a deal that revamped its web division, and the purchase of outdoor e-tailer Moosejaw, which added trendy brands like Patagonia and the North Face.

Clearlake Capital backs Netvoyage; Barnes & Noble Education buys MBS; Soundcore Capital invests in Sweeping Corp of America.