In today’s M&A landscape, the definition of due diligence must expand beyond conventional financial metrics to include a company’s digital strategy and capabilities strengths and weaknesses as well.
Ellie Mae, looking to expand the analytical capabilities of its customer-relationship management technology, is purchasing Velocify for $128 million in cash.
PE firms, including Baird Capital, BV Investment Partners, Mountaingate Capital, Stagwell Group and Svoboda Capital Partners. have invested in digital agencies.
