Private equity firm Tritium Partners LLC is launching an information services company to pursue further investments in the information technology and digital service sectors. The investment to support the new initiative stems from the firm’s $309 million debut fund that closed in 2015, Tritium I.

The portfolio company will focus on enabling businesses to benefit from more efficient communications between companies and consumers. The company will look to vertically integrate customer interfaces, including: customer targeting and segmentation, enriched data, and intelligent transaction capabilities. Jason Hogg, former CEO of B2R Finance and Revolution Money, will join Tritium under the firm’s CEO Partners program to serve as director of the new information services company.

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