Trans World Entertainment Corp. (Nasdaq: TWMC) acquired digital marketing and consulting firm Etailz Inc. for $75 million in cash and stock. The acquisition will help the Albany, New York-based owner of the FYE DVD and CD retail chain expand its online presence, as consumers shift much of their shopping activity to the Internet and mobile devices.
Etailz helps retailers with website development, search engine optimization, email and social media marketing. The company also uses data to identify new distributors and wholesalers, product trends, price positioning and inventory purchasing. The target is based in Spokane, Washington.