Snow Phipps Group acquired Efficient Collaborate Retail Marketing Co., a firm that sets up meetings between consumer products manufacturers and retailers, from BV Investment Partners.

Snow Phipps, a New York middle-market private equity firm with $1.7 billion invested since its start in 2005, focuses on industrials, services and consumer sectors. Efficient Collaborate Retail Marketing, also known as ECRM, is based in Solon, Ohio. The company sets up meetings—labeled “Efficient Program Planning Sessions”—between potential wholesale buyers and sellers in health and beauty care, general merchandise, food and beverage, pharmaceuticals, electronics and categories of consumer products. The company also uses proprietary software to streamline the interactions.

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