Providence Equity Partners is acquiring a majority stake in DoubleVerify Inc., a provider of digital media measurement software and analytics for mobile devices. Blumberg Capital will remain an investor in DoubleVerify. Financial terms of the deal were not disclosed.
Founded in 2008, DV offers third-party software and analytics services to help brand advertisers maximize the money they spend on media and marketing. The New York-based target develops DV Pinnacle, a service and performance software that provides real-time visualization and analysis used to drive content impression quality. DoubleVerify’s technology helps advertisers see how their display and video ads are being viewed across mobile devices and desktops. The target recently partnered with Snap Inc. (NYSE: SNAP) to provide advertisers with safety controls for use on the social media app SnapChat.