Providence Equity Partners is acquiring a majority stake in DoubleVerify Inc., a provider of digital media measurement software and analytics for mobile devices. Blumberg Capital will remain an investor in DoubleVerify. Financial terms of the deal were not disclosed.
Founded in 2008, DV offers third-party software and analytics services to help brand advertisers maximize the money they spend on media and marketing. The New York-based target develops DV Pinnacle, a service and performance software that provides real-time visualization and analysis used to drive content impression quality. DoubleVerify’s technology helps advertisers see how their display and video ads are being viewed across mobile devices and desktops. The target recently partnered with Snap Inc. (NYSE: SNAP) to provide advertisers with safety controls for use on the social media app SnapChat.
Providence, headquartered in Providence, Rhode Island, is middle-market private equity firm with more than $50 billion in capital under management. The firm backs businesses serving the media, communications, education and information sectors. Providence has invested in more than 160 companies since the firm’s inception in 1989.
Other deals involving data and analytics providers include: MarketCast’s, backed by Kohlberg & Co., purchase of Fizziology; the Carlyle Group LP's (Nasdaq: CG) acquisition of consumer data provider Claritas from Nielsen (NYSE: NLSN); HIG Capital’s deal to buy NCI Inc., an IT and professional services company for the municipal sector; and Francisco Partners-backed eSolutions' purchase of healthcare data analytics firm RemitDATA Inc.
KeyBanc Capital Markets Inc. (NYSE: KEY) is serving as financial adviser to DoubleVerify, while Dentons US is acting a legal counsel. Weil Gotshal & Manges is serving as legal adviser to Providence Equity Partners.