Dealmakers increasingly rely on analytics for M&A decision-making and market insights. Many are using cutting-edge tools to learn more about acquisition targets, negotiate deal terms and smooth out the integration process. Despite the growing use of and interest in analytics, some organizations are holding back because of concerns about analytics and the dealmaking process. In a Deloitte survey of corporate executives, 41 percent of the respondents reported using data analytics to analyze deals, and 17 percent were considering the use of analytics. Investors view such analysis as a critical due diligence activity for addressing deal uncertainty. Here are five popular myths about M&A analytics, along with some observations that should help allay the fears of dealmakers and bolster their confidence to pursue the benefits of analytics. (For the video, see below or click here.)

Myth No. 1:

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