Middle-market PE firm HGGC has acquired online marketing research company Instantly Inc. for an undisclosed amount, to continue expanding its Survey Sampling International platform. HGGC won Mergers & Acquisitions M&A Mid-Market Private Equity Firm of the Year for 2014 after making nine acquisitions and one exit during a time of transition.

Instantly, founded in 2008 and based in Los Angeles, provides online and mobile marketing research tools such as surveys, product reviews and shopping demographics. Some of its past clients include 3M Co. (NYSE: MMM), Kellogg Co. (NYSE: K) and McDonald’s Corp. (NYSE: MCD).

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