Private equity firm HGGC has acquired Etouches, a venue sourcing and event management software maker, for an undisclosed amount. The investment from the PE firm is intended to help Etouches “expand services and enhance its technology to win a greater share of the $6 billion global EMS market,” according to the company.
Etouches provides customers across multiple industries with software for sourcing venue options and managing their own events. The Norwalk, Connecticut-based target develops software that brings together hotel and venue sourcing, event marketing and content, registration and logistics, engagement and mobile, data analytics, and return on investment tools. Etouches services more than 1,300 customers with its data and analytics-driven technology, including: Dell Inc. (Nasdaq: DELL), Ikea, Volkswagen, Audi, and Ticketmaster. The target has offices in the U.S., the U.K., Belgium, Australia and United Arab Emirates. The previous owners of Etouches have maintained a minority stake in the business as part of the deal.