HGGC has bought AIMC LLC, a distributor of medical supplement products, to merge with its insurance portfolio company Integrity Marketing Group LLC. HGGC, led by CEO Rich Lawson, is among the PE firms championing the insurance industry as the sector that could greatly improve from technology upgrades.

AIMC operates as an insurance distribution and brokerage company. The Atlanta, Georgia-based target designs senior insurance products that include: medicare supplements, whole life insurance, and convalescent care coverage. The AIMC and Integrity merger creates a health and life insurance distributor tailored for the evolving insurance market. The target has been in business for more than 24 years.

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