GSI Commerce, which eBay Inc. (Nasdaq: EBAY) bought for $2,4 billion back in 2011, leverages digital media to grow e-commerce, says Reuben Hendell, the chief strategy officer of GSI Commerce and chief executive of its global agency services business. Hendell will be the keynote speaker at ACG New York’s Third Annual Digital Media & Technology M&A Conference at the Time Life Building in midtown Manhattan on Thurs. March 21. The fireside chat with Hendell will be conducted by Mary Kathleen Flynn, the editor-in-chief of Mergers & Acquisitions.

At GSI Commerce, an eBay Inc. company, Mr. Hendell oversees the company’s strategic consulting group and its services unit, which includes True Action and Silverlign. He joined GSI in 2010 from MRM Worldwide, the digital arm of Interpublic Group of Cos.' McCann Worldgroup and one of the world's top five digital marketing agencies, where he served as CEO since 2004. Prior to MRM, he was an executive vice president at Digitas for 10 years, where he was a key contributor to that company's growth.

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