Data communications provider Fusion Telecommunications International Inc. (Nasdaq: FSNN) has agreed to buy call center software company Technology for Business Corp. (TFB). The purchase will give New York-based Fusion a range of software products for in the sector.

“The contact center market is one which we have long targeted and determined there is significant demand for migration to the cloud,” says Fusion CEO Matthew Rosen. Fusion estimates contact center sales to grow to around $14.7 billion by 2020.

TFB, founded in 1989 and based in Manhattan Beach, California, serves business organizations in the government, health care, energy and retail industries. The target’s software is designed to set up automated messages that can give emergency notifications, appointment reminders and order status updates.

Fusion provides cloud-based communication services for businesses including conferencing and IT network systems. The company went public in 2005.

In other recent data center deals, TierPoint LLC has agreed to buy Cosentry and Equinix Inc. (Nasdaq: EQIX) is adding Bit-isle Inc. In 2015, Equinix reached a deal to purchase Telecity Group Plc