Eric Greenberg, a partner of Paul Hastings Janofsky & Walker LLP, regularly represents broadcasters in the buying and selling of television stations. Starting this fall, he expects to be a whole lot busier.
First, private equity firms count so many of these media companies and their respective TV stations among their portfolio holdings. And with political mudslinging expected to grow every day, so is advertising revenue from candidates on the campaign trail. Middle market sponsors flush with cash are expected to take notice. Why? Because the 2012 election season, Greenberg says, is expected to bring in record-breaking cash flow for broadcasters thanks to all those political advertisements that flood primetime.