Ernst & Young LLP has picked up Semphonic, a digital measurement firm, for an undisclosed amount.
Semphonic, headquartered in Novato, Calif., advises clients on customer segmentation and digital marketing. The service should make Ernst & Young clients’ digital marketing practice more efficient.
The transaction should extend Ernst & Young’s analytics offerings. The New York firm provides assurance, tax, transaction and advisory services.
Clearsight Advisors was Semphonic’s financial adviser for the deal.