Ernst & Young LLP has picked up Semphonic, a digital measurement firm, for an undisclosed amount.

Semphonic, headquartered in Novato, Calif., advises clients on customer segmentation and digital marketing. The service should make Ernst & Young clients’ digital marketing practice more efficient.

The transaction should extend Ernst & Young’s analytics offerings. The New York firm provides assurance, tax, transaction and advisory services.

Clearsight Advisors was Semphonic’s financial adviser for the deal.

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