Healthier lifestyles are dominating both consumer consciousness and M&A. As far as fitness goes, that means a shift towards the specialized, especially classes.
One such class - Pure Barre - recently attracted dealmaker attention. Consumer-focused private equity firm Catterton invested in the ballet-inspired exercise class in May, partnering with former majority owner WJ Partners, an investment firm, and founder, Carrie Rezabek Dorr. Pure Barre was started in 2001 by Dorr, a dancer, choreographer and fitness expert, in Birmingham, Michigan. The company became a franchisee in 2009, and attracted WJ Partners, a Spartanburg, South Carolina-based firm as an investor in 2012.