Bain Capital Private Equity has acquired a majority stake in retail marketing firm Daymon Worldwide. The PE firm is looking to expand the target in Asia, where the middle class is growing. Financial terms were not disclosed.
Daymon, founded in 1970 and located in Stamford, Connecticut, helps retailers with brand development and strategy, marketing, merchandising and logistics. The target works with more than 1,700 brands and 100 retail companies. Daymon’s management team will remain in place.