Advent International Corp. has agreed to buy a majority stake in Ansira Partners Inc., a marketing and data firm, from KRG Capital Partners. Terms of the deal were undisclosed.
Ansira is a technology-enabled custom relationship management (CRM) and marketing service provider based in Dallas, Texas. The target specializes in creating local and national branding campaigns using marketing automation, data analytics, CRM and performance media capabilities. Ansira has executed marketing programs for companies including: Budweiser, Cisco Systems Inc. (Nasdaq: CSCO), The Coca-Cola Co. (NYSE: KO), Domino’s Pizza Inc. (NYSE: DPZ), Panera Bread Co. (Nasdaq: PNRA), Purina, Portland Trailblazers, Shell, Southwest Airlines Co (NYSE: LUV). The target has additional offices in New York, Los Angeles, Atlanta, Houston, Chicago, Hawaii and London.