Accenture plc (NYSE: ACN) has purchased digital marketing firm Karmarama from Phoenix Equity Partners. Financial terms were not disclosed. The acquisition is part of Accenture’s strategy to expand the company’s digital marketing presence globally.

Karmarama, based in London and founded in 2000, provides digital advertising services for businesses. Some of the target’s notable clients include Honda and Unilever. Phoenix Equity invested in the target in 2011. Karmarama will join the Accenture Interactive division, which includes Accenture Digital.

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