KKR & Co. has agreed to purchase Dutch bicycle maker Accell Group NV for 1.56 billion euros ($1.8 billion) amid a cycling boom spurred by the pandemic.
Investors have flocked to bicycle makers during the pandemic as cities across Europe added cycling lanes to help people avoid crowded public transportation. Giant, Shimano and stationary bike-maker Peloton were among the big winners since the start of the outbreak, though their shares retreated recently.
The higher demand — especially for electric bikes — has driven competition among manufacturers such as Accell, which owns brands including Batavus, Ghost-Bikes, Hercules, Koga-Miyata, Sparta, Winora and Raleigh.
Competitors like the Dutch e-bike maker VanMoof are rolling out faster new models to appeal city commuters amid the pandemic and climate change driven boom in cycling in U.S. and European cities.
KKR has a track record of investing in the consumer sector, including in mobility, with investments in Trainline, Lyft, Gojek, Zwift, Boots and Wella, and others.
Teslin, one of Accell’s largest shareholders with about a 10.8% stake, is part of KKR’s consortium. Hoogh Blarick, which holds about 7.5% of the shares, also supports the transaction. Axeco Corporate Finance is advising Accell, while KKR is working with Goldman Sachs Group Inc.
Accell’s existing board of management, comprised of Chief Executive Ton Anbeek and Chief Financial Officer Ruben Baldew, will continue to lead the group, according to the statement. No reduction of the workforce is seen as a consequence of the transaction.
“The consortium and Accell Group believe that having the group operate in a wholly-owned set up without a listing on Euronext Amsterdam is better for the sustainable success of its business and long-term value creation,” said the companies.
Investors will get 58 euros in cash for every Accell share, the companies said in a statement, indicating a 26% higher price than Friday’s closing.
The offer is expected to be completed in the late second quarter or early third quarter following customary approvals.