The next wave of digital transformation M&A could focus on investment in products that help businesses acquire and retain consumers. Deals driven by extracting cost-synergies continue to be on the menu, but that relatively low hanging fruit is likely to be replaced by higher return digital strategies. “Getting closer to the consumer is imperative,” says EY-Parthenon principal Laura McGarrity. Investment in “customer adoption, loyalty, those metrics that are imperative to investment. That’s the greatest return.”
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