Yesterday we shone a light on two paths private equity is increasingly keen on to grow fundraising efforts—hiring athletes to tap new networks of high net worth individuals and investing in platforms offering alternative assets to wealth managers previously less educated about entry points. The research team at Preqin points to another potential avenue, however, worth exploring as PE business development expands toward retail investors. What is this latest frontier? A Wild West of new products available to retail investors may be on the precipice of opening a new distribution channel for private equity.

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