Boston Celtics to Be Put Up for Sale After Winning NBA Title

The acquisition adds an MLB franchise to Kroenke’s sports holdings.

Too many founders build their buyer lists around familiar names. Expanding the search beyond industry peers can lead to stronger valuations, better terms, and more competitive sale processes.

The Reinsdorf family remains the controlling owner of the Bulls, and the Reinsdorf and Wirtz families will continue to control the United Center.