Elf Beauty (NYSE: ELF)’s acquisition of skincare brand Naturium for $355 million in cash and stock is its largest to date. The deal is expected to double the cosmetic company’s presence in skincare to approximately 18 percent of retail sales. The acquisition involved integrating the expectations and timelines of publicly-traded Elf, with those of a relatively new, fast growing private company.
To read the entire story, you must be logged in.
Please log in now or register with us.
